Friday Salon: Creative vs. Commercial?

This Friday Salon provides a platform to rethink the relationship photographers have with their commercial and creative practices. The discussion aims to question the preconceived idea that commissioned works, whether commercial or editorial, are necessarily dissociated from personal practices.

Rather than seeing both aspects as unavoidably opposed, the talk wishes to open new perspectives and explores possibilities for making the two work together. It investigates how developing your own style and vision through personal explorations can help you being successful with your commissions. And conversely, how meeting precise requirements from a commissioner can make you push boundaries further and discover new techniques you can then bring into your personal work.

Speakers include Noon editor Jasmine Raznahan, creative David Poole, creative producer Margarita Louca and fashion designer Scott Ramsay Kyle.

Scott Ramsay Kyle lives and works in London. A graduate of both The Glasgow School of Art and Central Saint Martins’ College of Art & Design, he is Joint Programme Leader and Fashion Textiles Lecturer (Practice) at Middlesex University, London, where he is also a PhD candidate. Scott also works as a freelance design consultant and collaborator, having had editorial works featured in Dazed, i-D, Self Service, POP Magazine and Purple Fashion, as well as being showcased during both London Fashion week and New York fashion week. His artisanal work is focused on hand embroidery, collage, text, and crystal components, focusing on procedural doing and repetition.

David Poole is a creative based in London, since graduating from a degree in Fashion design his work has been marked by an exploration of media, materials, process and output across Design, Illustration and Photography, allowing him the opportunity to work with a wide and varied client base such as The Victoria and Albert Museum, Barbican, The Sunday Times Magazine, Create London, Historic Royal Palaces. David is Co-founder and Director of Slashstroke, a multilateral creative platform and organisation specializing in Art, Fashion, Design and Education offering bespoke projects, live interactive events, educational programmess, Creative Direction and production. David is a partime lecturer in Fashion Communication where his professional practice directly feeds into his teaching.

Margarita Louca is a Director and Creative Producer based in London. Having studied graphic design at Central Saint Martins College of Art & Design, her practice has since focused on moving image and new media, specifically geared towards experiential immersive events, music and fashion. Margarita works collaboratively with a broad range of creatives and clients having produced stage visuals for Primavera Sound, creating event content for institutions such as The Victoria & Albert Museum and MuseumsQuatier to musicians such as Deadmau5 and Metallica. Alongside this, Margarita works with the award-winning NTS Radio station, also hosting her own regular experimental show. She is also a visiting lecturer of Fashion Communication and Graphic Design specialising in moving image and new media.

Jasmine Raznahan is an art director who lives and works in London. She studied graphic design at the University of Brighton and went on to complete a Masters at the Royal College of Art. She set up her design studio ARPA in 2011 and works on a broad range of projects within the fashion and cultural sectors. Clients include Céline, POP Magazine, Adidas, Stella McCartney, Vogue Italia, Tate Publishing, Book Works, Booth-Clibborn Editions and the Royal College of Art. Jasmine founded Noon Magazine in Spring/Summer 2014 and works as both Editor in Chief and Creative Director.

This event has been initiated by ICA Student Forum member Charlotte Juhen.