Jide Adetunji is a multi-award winning creative entrepreneur and co-founder of GUAP, the world's first video magazine. Setting up his first business at the age of 17, Adetunji has always had an eye for spotting a gap in the market. Now at the age of 23 he is representing the Institute of Contemporary Arts as a Youth Ambassador and has been identified as a Digital Pioneer by the Mayor’s Office; Adetunji has become a face for the UK's DIY Generation of entrepreneurs. His ultimate goal is to inspire the next generation of movers and shakers to more a creative and ethical future.