Previously at the ICA - Films

Sacha Jenkins, Fresh Dressed, 2015

Fresh Dressed

30 Oct 20158 Nov 2015

Claudine Rousseau and Thomas Elliott are in conversation following the 1.25pm screening on Sunday 1 November. 

The cultural and economic influence of hip hop on fashion is the fascinating subject of writer-director Sacha Jenkins’s debut documentary. Jenkins traces the history of hip hop’s presence in fashion back to its southern roots and gang connections in the 1970s and 1980s, when designer labelling was first paired with graffiti sloganeering.

The film then moves to hip hop’s blingy impact on today’s international catwalks and upmarket design houses. Archive footage backs up interviews with hip hop luminaries and fast-talking rappers including Kanye West, who explains that “being fresh is more important than having money.” We also hear from Pharrell Williams and Dapper Dan, who, in his own words, “blackenised” leather jackets with pirated Gucci logos. Their good-humoured and engaging accounts complement Jenkins’s examination of the vast and lucrative industry that spawned an essentially individualistic trend.

Claudine Rousseau is the Course Leader for the BA (Honours) Fashion Sportswear course and the Programme Director for the Product programme of courses at London College of Fashion. Her current industry collaborations are with Christopher Raeburn and Rapha Cycle wear and research interests are how clothing can enhance performance, both professionally and recreationally, from both physiological and psychological perspectives.

Thomas Elliott is a creative director and designer across a range of media from film, editorial, digital and fashion design. Thomas teaches design on the BA (Hons) Fashion Sportswear course and also teaches creative direction across the school of Design and Technology. He runs a creative consultancy with clients ranging from Harvey Nichols, British Fashion council, Matches, Levi’s, Showstudios, Superga, Goodhood and Nike.

Fresh Dressed Official Trailer 1 (2015) - Documentary HD

Fresh Dressed, dir. Sacha Jenkins, France/USA 2015, 90mins.


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