Founded by Matt Black and Jonathan More—better known as Coldcut—Ninja Tune has firmly established itself as one of the most credible independent labels in the UK. A visionary label, consistently heralded and “reliably excellent”, it keeps a widespread focus on signing a diverse range of uncompromising artists, encouraging interactive technology, embracing the audio-visual world, creating their own publishing company Just Isn’t Music, and finding innovative uses of software. Other record labels under the umbrella include Big Dada, Counter Records and Werkdiscs (Actress' label), and also helping Brainfeeder (Flying Lotus' label).
Ninja Tune and its associated labels have gone on to sign a diverse range of uncompromising artists including Amon Tobin, Actress, Bonobo, The Bug, The Cinematic Orchestra, Diplo, The Invisible, Kamasi Washington, Kelis, Machinedrum, Romare, Roots Manuva, Run The Jewels, Thundercat, Toddla T, Kate Tempest, Seven Davis Jr., Wiley and Young Fathers.